The Florida
HOUGANG AVENUE 7 · D19
Median PSF · 12m
S$1,138
Median price · 12m
S$1.54M
Latest sale
S$1.53M
Jul 2026
1-year change
+7.4%
Sales · 12m
11
94 all time
Gross yield
3.34%
28 leases
Price history
How this development has traded
Median transacted price and price per square foot by quarter, from every sale on record here.
- Change over window
- +43.3%
- Annualised
- +7.1%
- Transactions
- 94
- 1 year
- +7.4%
- 3 years p.a.
- +4.6%
- 5 years p.a.
- +7.8%
- Median size
- 1,302 sqft
Against the neighbourhood
How it compares within D19
Serangoon Gardens, Hougang, Punggol, Sengkang. All figures are medians over the last 12 months for private homes in this district.
| Measure | The Florida | D19 median | Difference |
|---|---|---|---|
| Median PSF | S$1,138 | S$1,670 | -31.9% |
| Median price | S$1.54M | S$1.78M | -13.5% |
| Gross rental yield | 3.34% | 3.01% | +0.3 pts |
| 1-year price change | +7.4% | -4.0% | +11.4 pts |
This development trades about 32% below the D19 median price per square foot.
Rental
Rent and yield
From URA private residential rental contracts.
Median monthly rent
S$4,100
Contracts · 12m
28
Implied annual rent
S$49K
Gross yield
3.34%
| Unit type | Contracts | Median rent |
|---|---|---|
| 3 bedroom | 28 | S$4,100 |
Investment analysis
Investment score 68 / 100
Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.
68/100
100% of the scoring weight measurable
Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.
- Liquidityweight 15%92
Transactions in the last 12 months — how easily it trades.
- Valuationweight 22%81
How its median price per square foot compares with its own district.
- Price momentumweight 18%67
Three-year annualised change in median PSF, or one year where three is unavailable.
- Rental yieldweight 20%57
Gross yield against every other development in its segment.
- Locationweight 15%55
Distance to the nearest rail station, plus schools within 1 km. Nearest is Defu MRT at 550 m.
- Supply riskweight 10%46
Upcoming units recorded in the same district. Higher score means less competing supply.
The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.
Location
Nearby amenities
Rail stations
- Defu MRT550 m
- Hougang MRT880 m
- Hougang Interchange MRT1.0 km
- Kovan MRT1.8 km
Schools within 2 km
- Holy Innocents' Primary Schoolprimary570 m
- Holy Innocents' High Schoolsecondary (s1-s5)570 m
- Chij Our Lady Of The Nativityprimary700 m
- Serangoon Secondary Schoolsecondary (s1-s5)890 m
- Punggol Primary Schoolprimary1.3 km
- Montfort Junior Schoolprimary1.3 km
Distances are straight-line. Proximity does not determine school admission eligibility.
Supply
Upcoming competition
No upcoming supply is recorded nearby. URA pipeline data requires an API key, which is not configured, so this section may be incomplete.
The record
Transactions at this development
| Month | Type | Price | Size | PSF | Floor | Lease left |
|---|---|---|---|---|---|---|
| Jul 2026 | Executive Condominium | S$1,610,000 | 1,313 sqft | S$1,226 | 06-10 | 69 yr 6 mo |
| Jul 2026 | Executive Condominium | S$1,568,888 | 1,442 sqft | S$1,088 | 01-05 | 69 yr 6 mo |
| Jul 2026 | Executive Condominium | S$1,530,000 | 1,389 sqft | S$1,102 | 01-05 | 69 yr 6 mo |
| Jul 2026 | Executive Condominium | S$1,470,000 | 1,292 sqft | S$1,138 | 01-05 | 69 yr 6 mo |
| May 2026 | Executive Condominium | S$1,340,000 | 1,227 sqft | S$1,092 | 06-10 | 69 yr 8 mo |
| Mar 2026 | Executive Condominium | S$1,600,000 | 1,324 sqft | S$1,208 | 11-15 | 69 yr 10 mo |
| Mar 2026 | Executive Condominium | S$1,400,000 | 1,227 sqft | S$1,141 | 01-05 | 69 yr 10 mo |
| Dec 2025 | Executive Condominium | S$1,600,000 | 1,389 sqft | S$1,152 | 06-10 | 70 yr 1 mo |
| Nov 2025 | Executive Condominium | S$1,580,000 | 1,442 sqft | S$1,095 | 01-05 | 70 yr 2 mo |
| Nov 2025 | Executive Condominium | S$1,540,000 | 1,389 sqft | S$1,109 | 01-05 | 70 yr 2 mo |
| Nov 2025 | Executive Condominium | S$1,520,000 | 1,313 sqft | S$1,157 | 11-15 | 70 yr 2 mo |
| Sep 2025 | Executive Condominium | S$1,415,888 | 1,281 sqft | S$1,105 | 11-15 | 70 yr 4 mo |
| Aug 2025 | Executive Condominium | S$1,700,000 | 1,389 sqft | S$1,224 | 01-05 | 70 yr 5 mo |
| Aug 2025 | Executive Condominium | S$1,630,000 | 1,507 sqft | S$1,082 | 01-05 | 70 yr 5 mo |
| Jul 2025 | Executive Condominium | S$1,353,000 | 1,227 sqft | S$1,103 | 06-10 | 70 yr 6 mo |
| Jun 2025 | Executive Condominium | S$1,520,000 | 1,389 sqft | S$1,095 | 06-10 | 70 yr 7 mo |
| May 2025 | Executive Condominium | S$1,820,000 | 1,798 sqft | S$1,012 | 01-05 | 70 yr 8 mo |
| May 2025 | Executive Condominium | S$1,380,000 | 1,313 sqft | S$1,051 | 06-10 | 70 yr 8 mo |
| May 2025 | Executive Condominium | S$1,360,000 | 1,292 sqft | S$1,053 | 01-05 | 70 yr 8 mo |
| Apr 2025 | Executive Condominium | S$1,400,000 | 1,292 sqft | S$1,084 | 11-15 | 70 yr 9 mo |
| Apr 2025 | Executive Condominium | S$1,380,000 | 1,302 sqft | S$1,060 | 06-10 | 70 yr 9 mo |
| Apr 2025 | Executive Condominium | S$1,375,000 | 1,378 sqft | S$998 | 01-05 | 70 yr 9 mo |
| Apr 2025 | Executive Condominium | S$1,370,000 | 1,302 sqft | S$1,052 | 01-05 | 70 yr 9 mo |
| Apr 2025 | Executive Condominium | S$1,310,000 | 1,292 sqft | S$1,014 | 01-05 | 70 yr 9 mo |
| Mar 2025 | Executive Condominium | S$1,518,000 | 1,292 sqft | S$1,175 | 11-15 | 70 yr 10 mo |
| Mar 2025 | Executive Condominium | S$1,480,000 | 1,389 sqft | S$1,066 | 06-10 | 70 yr 10 mo |
| Mar 2025 | Executive Condominium | S$1,475,000 | 1,389 sqft | S$1,062 | 06-10 | 70 yr 10 mo |
| Mar 2025 | Executive Condominium | S$1,400,000 | 1,292 sqft | S$1,084 | 11-15 | 70 yr 10 mo |
| Feb 2025 | Executive Condominium | S$2,048,000 | 1,959 sqft | S$1,045 | 16-20 | 70 yr 11 mo |
| Feb 2025 | Executive Condominium | S$1,390,000 | 1,292 sqft | S$1,076 | 06-10 | 70 yr 11 mo |
| Feb 2025 | Executive Condominium | S$1,340,000 | 1,292 sqft | S$1,037 | 06-10 | 70 yr 11 mo |
| Feb 2025 | Executive Condominium | S$1,300,800 | 1,227 sqft | S$1,060 | 06-10 | 70 yr 11 mo |
| Dec 2024 | Executive Condominium | S$1,300,000 | 1,313 sqft | S$990 | 06-10 | 71 yr 1 mo |
| Nov 2024 | Executive Condominium | S$1,570,000 | 1,550 sqft | S$1,013 | 01-05 | 71 yr 2 mo |
| Oct 2024 | Executive Condominium | S$1,550,000 | 1,389 sqft | S$1,116 | 01-05 | 71 yr 3 mo |
| Sep 2024 | Executive Condominium | S$1,326,000 | 1,227 sqft | S$1,081 | 06-10 | 71 yr 4 mo |
| Aug 2024 | Executive Condominium | S$1,938,888 | 1,959 sqft | S$990 | 16-20 | 71 yr 5 mo |
| Aug 2024 | Executive Condominium | S$1,500,000 | 1,389 sqft | S$1,080 | 01-05 | 71 yr 5 mo |
| Jul 2024 | Executive Condominium | S$1,460,000 | 1,389 sqft | S$1,051 | 01-05 | 71 yr 6 mo |
| Jul 2024 | Executive Condominium | S$1,430,000 | 1,389 sqft | S$1,030 | 06-10 | 71 yr 6 mo |
Showing the 40 most recent of 94 recorded transactions.
Alternatives
Comparable developments nearby
Within 1.5 km, same segment, with recorded activity in the last 12 months.
Riverfront Residences
S$1,747
+1.6%101 sales3.5% yield
Evergreen Park
S$1,138
+4.0%6 sales4.0% yield
Landed Housing Development
S$1,616
—2 sales1.6% yield
Hai Sing Park
S$2,116
+13.9%1 sales
Landed Housing Development
S$2,342
—1 sales
Parc Vera
S$1,583
+7.2%13 sales3.5% yield
Naung Residence
S$1,516
+9.5%2 sales3.9% yield
Landed Housing Development
S$1,984
—1 sales
Important
Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.