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SG Property Intel
ApartmentFreeholdRest of Central RegionInvestment score 60

Esta Ruby

GUILLEMARD ROAD · D14

Median PSF · 12m

S$1,844

Median price · 12m

S$1.92M

Latest sale

S$1.80M

Aug 2026

1-year change

+3.2%

Sales · 12m

4

13 all time

Gross yield

2.97%

21 leases

Price history

How this development has traded

Median transacted price and price per square foot by quarter, from every sale on record here.

Change over window
+25.3%
Annualised
+13.7%
Transactions
13
1 year
+3.2%
3 years p.a.
+7.0%
5 years p.a.
Median size
1,130 sqft

Against the neighbourhood

How it compares within D14

Geylang, Eunos, Paya Lebar. All figures are medians over the last 12 months for private homes in this district.

District analytics
MeasureEsta RubyD14 medianDifference
Median PSFS$1,844S$1,795+2.7%
Median priceS$1.92MS$1.63M+18.0%
Gross rental yield2.97%3.36%-0.4 pts
1-year price change+3.2%-2.3%+5.5 pts

This development trades broadly in line with the D14 median.

Rental

Rent and yield

From URA private residential rental contracts.

Median monthly rent

S$4,500

Contracts · 12m

21

Implied annual rent

S$54K

Gross yield

2.97%

Unit typeContractsMedian rent
2 bedroom11S$4,100
3 bedroom10S$4,950

Investment analysis

Investment score 60 / 100

Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.

60/100

100% of the scoring weight measurable

Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.

  • Supply riskweight 10%100

    Upcoming units recorded in the same district. Higher score means less competing supply.

  • Price momentumweight 18%83

    Three-year annualised change in median PSF, or one year where three is unavailable.

  • Liquidityweight 15%82

    Transactions in the last 12 months — how easily it trades.

  • Locationweight 15%57

    Distance to the nearest rail station, plus schools within 1 km. Nearest is Dakota MRT at 530 m.

  • Rental yieldweight 20%45

    Gross yield against every other development in its segment.

  • Valuationweight 22%26

    How its median price per square foot compares with its own district.

The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.

Location

Nearby amenities

Rail stations

  • Dakota MRT530 m
  • Mountbatten MRT540 m
  • Aljunied MRT640 m
  • Paya Lebar Interchange MRT1.1 km

Schools within 2 km

  • Kong Hwa Schoolprimary420 m
  • Broadrick Secondary Schoolsecondary (s1-s5)510 m
  • Geylang Methodist School (Primary)primary740 m
  • Geylang Methodist School (Secondary)secondary (s1-s5)770 m
  • Chung Cheng High School (Main)secondary (s1-s4)1.0 km
  • Dunman High Schoolmixed level (s1-jc2)1.2 km

Distances are straight-line. Proximity does not determine school admission eligibility.

Supply

Upcoming competition

  • THE CONTINUUMHoi Hup Sunway Katong Pte Ltd816 units1.2 km
  • The ContinuumHoi Hup Sunway Katong Pte Ltd816 units1.2 km
  • ARINA EAST RESIDENCESZACD LV Development Pte Ltd107 units1.3 km
  • ARDOR RESIDENCENS Property (Haig) Pte Ltd35 units1.7 km
  • Meyer BlueUnited Venture Development (Meyer) Pte Ltd · TOP 2028226 units1.8 km
  • MEYER BLUEUNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD.226 units1.8 km

High upcoming supply nearby may increase competition for tenants and buyers.

The record

Transactions at this development

Browse all transactions
MonthTypePriceSizePSFFloorLease left
Aug 2026ApartmentS$1,805,000958 sqftS$1,88416-20
Jun 2026ApartmentS$1,680,000958 sqftS$1,75406-10
Dec 2025ApartmentS$2,188,0001,130 sqftS$1,93616-20
Oct 2025ApartmentS$2,038,0001,130 sqftS$1,80311-15
May 2025ApartmentS$1,700,000958 sqftS$1,77516-20
Apr 2025ApartmentS$2,050,0001,130 sqftS$1,81411-15
Dec 2024ApartmentS$2,050,0001,130 sqftS$1,81416-20
Nov 2024ApartmentS$2,020,0001,130 sqftS$1,78716-20
Nov 2024ApartmentS$1,672,000958 sqftS$1,74516-20
May 2024ApartmentS$1,915,0001,130 sqftS$1,69411-15
Apr 2024ApartmentS$2,000,0001,130 sqftS$1,77016-20
Apr 2024ApartmentS$1,930,0001,130 sqftS$1,70816-20
Sep 2023ApartmentS$1,700,0001,130 sqftS$1,50401-05

Important

Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.