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SG Property Intel
ApartmentFreeholdRest of Central RegionInvestment score 54

The Serennia

PULASAN ROAD · Singapore 424366 · D15

Median PSF · 12m

S$774

Median price · 12m

S$500K

Latest sale

S$500K

May 2026

1-year change

-51.7%

Sales · 12m

1

8 all time

Gross yield

6.25%

9 leases

Price history

How this development has traded

Median transacted price and price per square foot by quarter, from every sale on record here.

Change over window
-40.5%
Annualised
-34.0%
Transactions
8
1 year
-51.7%
3 years p.a.
5 years p.a.
-9.9%
Median size
980 sqft

Against the neighbourhood

How it compares within D15

Katong, Joo Chiat, Amber Road, Marine Parade. All figures are medians over the last 12 months for private homes in this district.

District analytics
MeasureThe SerenniaD15 medianDifference
Median PSFS$774S$1,833-57.8%
Median priceS$500KS$2.14M-76.6%
Gross rental yield6.25%4.13%+2.1 pts
1-year price change-51.7%+2.3%-54.0 pts

This development trades about 58% below the D15 median price per square foot.

Rental

Rent and yield

From URA private residential rental contracts.

Median monthly rent

S$3,800

Contracts · 12m

9

Implied annual rent

S$46K

Gross yield

6.25%

Unit typeContractsMedian rent
3 bedroom4S$4,150
1 bedroom3S$2,700
2 bedroom2S$4,650

Investment analysis

Investment score 54 / 100

Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.

54/100

100% of the scoring weight measurable

Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.

  • Rental yieldweight 20%99

    Gross yield against every other development in its segment.

  • Valuationweight 22%99

    How its median price per square foot compares with its own district.

  • Liquidityweight 15%56

    Transactions in the last 12 months — how easily it trades.

  • Locationweight 15%21

    Distance to the nearest rail station, plus schools within 1 km. Nearest is Eunos MRT at 870 m.

  • Supply riskweight 10%8

    Upcoming units recorded in the same district. Higher score means less competing supply.

  • Price momentumweight 18%0

    Three-year annualised change in median PSF, or one year where three is unavailable.

The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.

Location

Nearby amenities

Rail stations

  • Eunos MRT870 m
  • Marine Parade MRT1.0 km
  • Marine Terrace MRT1.2 km
  • Kembangan MRT1.2 km

Schools within 2 km

  • Haig Girls' Schoolprimary360 m
  • Chij (Katong) Primaryprimary870 m
  • Tao Nan Schoolprimary1.0 km
  • Tanjong Katong Primary Schoolprimary1.0 km
  • Tanjong Katong Secondary Schoolsecondary (s1-s4)1.1 km
  • Tanjong Katong Girls' Schoolsecondary (s1-s4)1.2 km

Distances are straight-line. Proximity does not determine school admission eligibility.

Supply

Upcoming competition

  • KOON SENG HOUSEMequity K Pte Ltd17 units180 m
  • K SUITESEG Properties Pte Ltd19 units210 m
  • ARDOR RESIDENCENS Property (Haig) Pte Ltd35 units1.0 km
  • The ContinuumHoi Hup Sunway Katong Pte Ltd816 units1.2 km
  • THE CONTINUUMHoi Hup Sunway Katong Pte Ltd816 units1.2 km
  • AMBER HOUSEUrban Park Pte Ltd105 units1.4 km

High upcoming supply nearby may increase competition for tenants and buyers.

The record

Transactions at this development

Browse all transactions
MonthTypePriceSizePSFFloorLease left
May 2026ApartmentS$500,000646 sqftS$77401-05
Jan 2025ApartmentS$1,035,000646 sqftS$1,60301-05
Jun 2022ApartmentS$1,300,000980 sqftS$1,32701-05
Apr 2022ApartmentS$1,560,0001,119 sqftS$1,39401-05
Apr 2022ApartmentS$1,298,888980 sqftS$1,32601-05
Dec 2021ApartmentS$1,340,0001,023 sqftS$1,31001-05
Nov 2021ApartmentS$888,888646 sqftS$1,37601-05
Sep 2021ApartmentS$840,000646 sqftS$1,30101-05

Important

Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.