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SG Property Intel
ApartmentFreeholdRest of Central RegionInvestment score 57

Bellezza @ Katong

CEYLON ROAD · D15

Median PSF · 12m

S$1,739

Median price · 12m

S$1.26M

Latest sale

S$1.04M

May 2026

1-year change

Sales · 12m

2

4 all time

Gross yield

4.56%

3 leases

Price history

How this development has traded

Median transacted price and price per square foot by quarter, from every sale on record here.

Change over window
+16.1%
Annualised
+16.1%
Transactions
4
1 year
3 years p.a.
+4.0%
5 years p.a.
Median size
861 sqft

Against the neighbourhood

How it compares within D15

Katong, Joo Chiat, Amber Road, Marine Parade. All figures are medians over the last 12 months for private homes in this district.

District analytics
MeasureBellezza @ KatongD15 medianDifference
Median PSFS$1,739S$1,833-5.2%
Median priceS$1.26MS$2.14M-41.1%
Gross rental yield4.56%4.13%+0.4 pts
1-year price change+2.3%

This development trades about 5% below the D15 median price per square foot.

Rental

Rent and yield

From URA private residential rental contracts.

Median monthly rent

S$5,100

Contracts · 12m

3

Implied annual rent

S$61K

Gross yield

4.56%

Unit typeContractsMedian rent
1 bedroom1S$3,300
2 bedroom1S$5,100
3 bedroom1S$6,100

Investment analysis

Investment score 57 / 100

Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.

57/100

100% of the scoring weight measurable

Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.

  • Rental yieldweight 20%91

    Gross yield against every other development in its segment.

  • Liquidityweight 15%69

    Transactions in the last 12 months — how easily it trades.

  • Price momentumweight 18%60

    Three-year annualised change in median PSF, or one year where three is unavailable.

  • Valuationweight 22%55

    How its median price per square foot compares with its own district.

  • Locationweight 15%32

    Distance to the nearest rail station, plus schools within 1 km. Nearest is Marine Parade MRT at 850 m.

  • Supply riskweight 10%8

    Upcoming units recorded in the same district. Higher score means less competing supply.

The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.

Location

Nearby amenities

Rail stations

  • Marine Parade MRT850 m
  • Tanjong Katong MRT1.1 km
  • Eunos MRT1.3 km
  • Cc9 MRT1.3 km

Schools within 2 km

  • Tanjong Katong Primary Schoolprimary360 m
  • Tanjong Katong Secondary Schoolsecondary (s1-s4)390 m
  • Haig Girls' Schoolprimary460 m
  • Tanjong Katong Girls' Schoolsecondary (s1-s4)550 m
  • Chung Cheng High School (Main)secondary (s1-s4)1.1 km
  • Chij (Katong) Primaryprimary1.2 km

Distances are straight-line. Proximity does not determine school admission eligibility.

Supply

Upcoming competition

  • ARDOR RESIDENCENS Property (Haig) Pte Ltd35 units270 m
  • KOON SENG HOUSEMequity K Pte Ltd17 units600 m
  • The ContinuumHoi Hup Sunway Katong Pte Ltd816 units660 m
  • THE CONTINUUMHoi Hup Sunway Katong Pte Ltd816 units670 m
  • AMBER HOUSEUrban Park Pte Ltd105 units770 m
  • K SUITESEG Properties Pte Ltd19 units930 m

High upcoming supply nearby may increase competition for tenants and buyers.

The record

Transactions at this development

Browse all transactions
MonthTypePriceSizePSFFloorLease left
May 2026ApartmentS$1,038,000592 sqftS$1,75301-05
Oct 2025ApartmentS$1,485,000861 sqftS$1,72501-05
Apr 2023ApartmentS$1,480,000936 sqftS$1,58001-05
Nov 2022ApartmentS$1,300,000861 sqftS$1,51001-05

Important

Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.