The Serenno
HAIG ROAD · Singapore 430014 · D15
Median PSF · 12m
S$1,638
Median price · 12m
S$1.71M
Latest sale
S$2.41M
Aug 2026
1-year change
+0.0%
Sales · 12m
3
11 all time
Gross yield
3.23%
4 leases
Price history
How this development has traded
Median transacted price and price per square foot by quarter, from every sale on record here.
- Change over window
- -2.7%
- Annualised
- -1.0%
- Transactions
- 11
- 1 year
- +0.0%
- 3 years p.a.
- +1.7%
- 5 years p.a.
- —
- Median size
- 775 sqft
Against the neighbourhood
How it compares within D15
Katong, Joo Chiat, Amber Road, Marine Parade. All figures are medians over the last 12 months for private homes in this district.
| Measure | The Serenno | D15 median | Difference |
|---|---|---|---|
| Median PSF | S$1,638 | S$1,833 | -10.7% |
| Median price | S$1.71M | S$2.14M | -20.1% |
| Gross rental yield | 3.23% | 4.13% | -0.9 pts |
| 1-year price change | +0.0% | +2.3% | -2.3 pts |
This development trades about 11% below the D15 median price per square foot.
Rental
Rent and yield
From URA private residential rental contracts.
Median monthly rent
S$2,900
Contracts · 12m
4
Implied annual rent
S$35K
Gross yield
3.23%
| Unit type | Contracts | Median rent |
|---|---|---|
| 1 bedroom | 4 | S$2,900 |
Investment analysis
Investment score 55 / 100
Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.
55/100
100% of the scoring weight measurable
Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.
- Liquidityweight 15%78
Transactions in the last 12 months — how easily it trades.
- Locationweight 15%72
Distance to the nearest rail station, plus schools within 1 km. Nearest is Cc9 MRT at 370 m.
- Valuationweight 22%66
How its median price per square foot compares with its own district.
- Rental yieldweight 20%54
Gross yield against every other development in its segment.
- Price momentumweight 18%35
Three-year annualised change in median PSF, or one year where three is unavailable.
- Supply riskweight 10%8
Upcoming units recorded in the same district. Higher score means less competing supply.
The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.
Location
Nearby amenities
Rail stations
- Cc9 MRT370 m
- Paya Lebar Interchange MRT420 m
- Paya Lebar MRT450 m
- Eunos MRT940 m
Schools within 2 km
- Tanjong Katong Secondary Schoolsecondary (s1-s4)770 m
- Tanjong Katong Girls' Schoolsecondary (s1-s4)800 m
- Haig Girls' Schoolprimary910 m
- Kong Hwa Schoolprimary930 m
- Chung Cheng High School (Main)secondary (s1-s4)1.2 km
- Tanjong Katong Primary Schoolprimary1.2 km
Distances are straight-line. Proximity does not determine school admission eligibility.
Supply
Upcoming competition
- THE CONTINUUMHoi Hup Sunway Katong Pte Ltd816 units570 m
- The ContinuumHoi Hup Sunway Katong Pte Ltd816 units580 m
- KOON SENG HOUSEMequity K Pte Ltd17 units1.1 km
- ARDOR RESIDENCENS Property (Haig) Pte Ltd35 units1.1 km
- K SUITESEG Properties Pte Ltd19 units1.4 km
- AMBER HOUSEUrban Park Pte Ltd105 units1.6 km
High upcoming supply nearby may increase competition for tenants and buyers.
The record
Transactions at this development
| Month | Type | Price | Size | PSF | Floor | Lease left |
|---|---|---|---|---|---|---|
| Aug 2026 | Apartment | S$2,408,000 | 1,625 sqft | S$1,482 | 01-05 | — |
| Jun 2026 | Apartment | S$1,330,000 | 775 sqft | S$1,716 | 01-05 | — |
| Oct 2025 | Apartment | S$1,710,000 | 1,044 sqft | S$1,638 | 01-05 | — |
| Jul 2025 | Apartment | S$2,000,000 | 1,270 sqft | S$1,575 | 01-05 | — |
| Apr 2025 | Apartment | S$1,317,500 | 775 sqft | S$1,700 | 01-05 | — |
| May 2024 | Apartment | S$835,000 | 484 sqft | S$1,724 | 01-05 | — |
| Dec 2023 | Apartment | S$820,000 | 484 sqft | S$1,693 | 01-05 | — |
| May 2023 | Apartment | S$1,530,000 | 1,044 sqft | S$1,465 | 01-05 | — |
| Jan 2023 | Apartment | S$1,280,000 | 775 sqft | S$1,652 | 01-05 | — |
| Feb 2022 | Apartment | S$738,000 | 484 sqft | S$1,524 | 01-05 | — |
| Dec 2021 | Apartment | S$1,180,000 | 775 sqft | S$1,523 | 01-05 | — |
Alternatives
Comparable developments nearby
Within 1.5 km, same segment, with recorded activity in the last 12 months.
Dunman View
S$1,548
-2.6%3 sales4.0% yield
Ardor Residence
S$2,558
—13 sales
Haig Court
S$2,129
+2.5%6 sales2.5% yield
Haig 162
S$1,940
-3.6%5 sales4.4% yield
Haig Lodge
S$1,523
—1 sales2.9% yield
Landed Housing Development
S$3,778
+135.0%1 sales1.4% yield
Haig Apartments
S$1,376
-11.1%1 sales2.6% yield
Butterworth 33
S$1,815
—1 sales2.2% yield
Important
Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.