The Serenade @ Holland
HOLLAND ROAD · Singapore 278696 · D10
Median PSF · 12m
S$1,611
Median price · 12m
S$2.48M
Latest sale
S$2.48M
Dec 2025
1-year change
-4.3%
Sales · 12m
1
18 all time
Gross yield
3.47%
10 leases
Price history
How this development has traded
Median transacted price and price per square foot by quarter, from every sale on record here.
- Change over window
- +15.8%
- Annualised
- +4.6%
- Transactions
- 18
- 1 year
- -4.3%
- 3 years p.a.
- +2.5%
- 5 years p.a.
- —
- Median size
- 1,539 sqft
Against the neighbourhood
How it compares within D10
Ardmore, Bukit Timah, Holland Road, Tanglin. All figures are medians over the last 12 months for private homes in this district.
| Measure | The Serenade @ Holland | D10 median | Difference |
|---|---|---|---|
| Median PSF | S$1,611 | S$2,225 | -27.6% |
| Median price | S$2.48M | S$3.16M | -21.6% |
| Gross rental yield | 3.47% | 4.12% | -0.6 pts |
| 1-year price change | -4.3% | +0.6% | -4.9 pts |
This development trades about 28% below the D10 median price per square foot.
Rental
Rent and yield
From URA private residential rental contracts.
Median monthly rent
S$6,275
Contracts · 12m
10
Implied annual rent
S$75K
Gross yield
3.47%
| Unit type | Contracts | Median rent |
|---|---|---|
| 3 bedroom | 6 | S$6,275 |
| 2 bedroom | 2 | S$4,500 |
| 4 bedroom | 2 | S$7,650 |
Investment analysis
Investment score 63 / 100
Each component is a percentile rank against every other private development in the database. This is an analytical indicator, not financial advice.
63/100
100% of the scoring weight measurable
Every bar is a percentile rank, so 70 means this development sits above roughly 70% of its peers on that factor. Factors we cannot measure are excluded and the remaining weights are rebalanced, rather than scored as zero.
- Valuationweight 22%89
How its median price per square foot compares with its own district.
- Locationweight 15%68
Distance to the nearest rail station, plus schools within 1 km. Nearest is Holland Village MRT at 160 m.
- Rental yieldweight 20%62
Gross yield against every other development in its segment.
- Liquidityweight 15%56
Transactions in the last 12 months — how easily it trades.
- Price momentumweight 18%44
Three-year annualised change in median PSF, or one year where three is unavailable.
- Supply riskweight 10%42
Upcoming units recorded in the same district. Higher score means less competing supply.
The investment score is an analytical indicator computed from transaction and location data. It is not a recommendation, a forecast, or financial advice.
Location
Nearby amenities
Rail stations
- Holland Village MRT160 m
- Buona Vista MRT810 m
- Buona Vista Interchange MRT860 m
- Commonwealth MRT1.2 km
Schools within 2 km
- Henry Park Primary Schoolprimary1.3 km
- New Town Primary Schoolprimary1.5 km
- Anglo-Chinese Junior Collegejunior college1.5 km
- Queensway Secondary Schoolsecondary (s1-s5)1.5 km
- Nanyang Primary Schoolprimary1.7 km
- Fairfield Methodist School (Primary)primary1.7 km
Distances are straight-line. Proximity does not determine school admission eligibility.
Supply
Upcoming competition
No upcoming supply is recorded nearby. URA pipeline data requires an API key, which is not configured, so this section may be incomplete.
The record
Transactions at this development
| Month | Type | Price | Size | PSF | Floor | Lease left |
|---|---|---|---|---|---|---|
| Dec 2025 | Condominium | S$2,480,000 | 1,539 sqft | S$1,611 | 06-10 | 74 yr 1 mo |
| Aug 2025 | Condominium | S$3,218,000 | 1,905 sqft | S$1,689 | 06-10 | 74 yr 5 mo |
| Aug 2025 | Condominium | S$2,530,000 | 1,507 sqft | S$1,679 | 11-15 | 74 yr 5 mo |
| Apr 2025 | Condominium | S$2,450,000 | 1,507 sqft | S$1,626 | 16-20 | 74 yr 9 mo |
| Feb 2025 | Condominium | S$2,700,000 | 1,507 sqft | S$1,792 | 16-20 | 74 yr 11 mo |
| Apr 2024 | Condominium | S$2,480,000 | 1,507 sqft | S$1,646 | 11-15 | 75 yr 9 mo |
| Mar 2024 | Condominium | S$3,000,000 | 1,905 sqft | S$1,575 | 11-15 | 75 yr 10 mo |
| Mar 2024 | Condominium | S$2,750,000 | 1,905 sqft | S$1,443 | 11-15 | 75 yr 10 mo |
| Sep 2023 | Condominium | S$2,380,000 | 1,539 sqft | S$1,546 | 11-15 | 76 yr 4 mo |
| Mar 2023 | Condominium | S$1,650,000 | 1,152 sqft | S$1,433 | 11-15 | 76 yr 10 mo |
| Dec 2022 | Condominium | S$2,580,000 | 1,787 sqft | S$1,444 | 06-10 | 77 yr 1 mo |
| Dec 2022 | Condominium | S$2,380,000 | 1,539 sqft | S$1,546 | 11-15 | 77 yr 1 mo |
| Sep 2022 | Condominium | S$3,880,000 | 3,778 sqft | S$1,027 | 16-20 | 77 yr 4 mo |
| Jul 2022 | Condominium | S$1,690,000 | 1,152 sqft | S$1,467 | 06-10 | 77 yr 6 mo |
| May 2022 | Condominium | S$2,810,000 | 1,905 sqft | S$1,475 | 11-15 | 77 yr 8 mo |
| Jan 2022 | Condominium | S$2,540,000 | 1,787 sqft | S$1,422 | 16-20 | 78 yrs |
| Jan 2022 | Condominium | S$2,120,000 | 1,507 sqft | S$1,407 | 16-20 | 78 yrs |
| Nov 2021 | Condominium | S$2,650,000 | 1,905 sqft | S$1,391 | 06-10 | 78 yr 2 mo |
Alternatives
Comparable developments nearby
Within 1.5 km, same segment, with recorded activity in the last 12 months.
Condominium Development
S$1,726
—4 sales
Hyll On Holland
S$2,882
—11 sales2.6% yield
Duet
S$2,294
+9.6%1 sales2.4% yield
Holland Court
S$1,950
—1 sales2.1% yield
Loft@Holland
S$2,392
+68.8%2 sales4.4% yield
Van Holland
S$2,490
—1 sales3.4% yield
Verdure
S$2,063
-5.0%1 sales3.8% yield
Allsworth Park
S$2,105
+0.6%1 sales1.9% yield
Important
Property values shown are estimates generated from available transaction and market data and are not official valuations. Actual transaction prices may differ. Data availability and accuracy depend on the underlying source datasets. Users should conduct their own due diligence and seek professional advice where appropriate.